A/B Testing & Conversion Training

Training day 1: Mon, October 19th 2020
Price per person: €495
Discount: Enroll 3 collegues, pay only for 2

Do you sometimes doubt the effectiveness of your campaigns or wonder how you can get more out of them? Let’s take the doubts and assumptions away by A/B testing. It can make a huge difference in the effectiveness of your marketing efforts!

When done right, A/B testing optimizes the ongoing data-driven process. In addition, the benefits are not just for you, but they enable a better customer experience as well. Discover how to optimize your digital platforms and see an immediate impact on your conversion rate and / or profitability. How to do that, you’ll learn during the MultiMinds A/B Testing and Conversion Training! Optimization is the ongoing data-driven process of continually discovering and quantifying the most effective experience, both online and offline, for your consumers and customers.

What you will learn

  • Overview of A/B Testing
  • Choosing and characterizing metrics
  • Designing an experiment
  • Analyzing results
  • Design and analyze an A/B test by yourself

Who should join?

  • (Digital) marketing professionals / analysts who want to optimize their online campaigns
  • Those who want to make their platforms more effective and increase their ROI
  • Professionals who had an introduction in A/B testing and want to take their optimization to the next level
  • Professionals with a technical or analytical background


  • This course assumes that you already have some initial knowledge on digital analytics to create cases and evaluate them afterwards and can actively contribute to the course by sharing business experiences.
  • A digital analytics strategy in your organization is recommended, but not a must.
  • If necessary, you’re able to work in a safe MultiMinds sandbox environment. (Please mention when subscribing.)
  • Bring your own laptop.
  • Off course your organization needs online presence (at least a website or an app).

Practical information


You can book your training spot online, afterwards you’ll receive a confirmation email with the training details and we will send your invoice. Once the invoice is paid we will send you a second confirmation email.

Price: € 495 (excl. VAT)

Special discount: 2 + 1

Bring some colleagues and the 3rd person can follow the training for free!

Course language: English (or Dutch in case all participants speak Dutch)
Training instructor: Certified professional
Included: Course material, excercises, lunch and drinks

Hours: 9am to 5pm
Location: Hertshage 10, Aalst

Non-refundable when cancelled less than 7 days prior to the training.
Cancellation fee is 50% when cancelled 7 to 15 days prior to the training.
Cancellation fee is 25% when cancelled 15 to 30 days prior to the training.
No cancellationfee when cancelled +30 days prior to the training.