Adobe Analytics Essentials

Training day 1: Sun, October 18th 2020
Price per person: €495
Discount: Enroll 3 collegues, pay only for 2

Adobe Analytics is a leading solution for web analytics. But powerful tools come with a lot of complexity. Do you feel you lack essential knowledge of Adobe Analytics to make informed decisions and to create smart conversion flows?

Join the MultiMinds Adobe Analytics training and impress your management with staggering insights on how to optimize your website.We’ll guide you from basic reporting until designing dashboards to prove ROI of (your) digital decisions. Adobe Analytics is a leading solution for web analytics. This powerful tool helps its users make informed decisions regarding their website by improving ROI or making smart changes to conversion flows.

What you will learn

  • Digital Analytics fundamentals.
    • An introduction to Data Layer, Tag Management and the set-up of your report suite(s).
    • What are visits, visitors and hits?
    • Explaining dimensions and metrics.
    • What are the differences between eVars, props and events?
    • Building your first reports based on questions and KPIs

Who should join?

  • This training is suited for (digital) marketing professionals / analysts or entrepreneurs who want to make data driven decisions to grow their business, spot trends or discover new opportunities.
  • Professionals who are new to AdobeAnalytics and need help using it.
  • Professionals (marketeers, entrepreneurs, business owners, ...) who want to gain insights and structure in their data, but get lost in the complexity and the possibilities of the tool
  • Professionals looking to hire an analytics expert, enabling them to understand the benefitsand possibilities a Digital Analytics Strategy brings.
  • Professionals or entrepreneurs with a technical or analytical background.


  • No personal experience required.
  • A digital analytics strategy based on Adobe Analytics in your organization is recommended, but not required.
  • You preferably have an account to access Adobe Analytics. If necessary, you’re able to work in a safe MultiMinds sandbox environment. (Please mention when subscribing.)
  • Bring your own laptop.
  • Of course your organization needs online presence (at least a website or an app).

Practical information


You can book your training spot online, afterwards you’ll receive a confirmation email with the training details and we will send your invoice. Once the invoice is paid we will send you a second confirmation email.

Price: € 495 (excl. VAT)

Special discount: 2 + 1

Bring some colleagues and the 3rd person can follow the training for free!

Course language: English (or Dutch in case all participants speak Dutch)
Training instructor: Certified professional
Included: Course material, excercises, lunch and drinks

Hours: 9am to 5pm
Location: Hertshage 10, Aalst

Non-refundable when cancelled less than 7 days prior to the training.
Cancellation fee is 50% when cancelled 7 to 15 days prior to the training.
Cancellation fee is 25% when cancelled 15 to 30 days prior to the training.
No cancellationfee when cancelled +30 days prior to the training.