Google Analytics: from beginner to pro

Training day 1: Sun, February 16th 2020
Training day 2: Mon, February 17th 2020
Price per person: €990
Discount: Enroll 3 collegues, pay only for 2

Google Analytics is a very powerful tool, but where should you start?

If you already have a Google Analytics account, the chances are you have been dazzled by the number of components it offers.Terms like reports, dimensions, metrics, filters, segments, and many more, will leave you feeling overwhelmed. If you don’t have an account, you’re in the right place to create one! We’ll guide you during every step from creating your first account to tracking advanced information. This 2-day training session will provide you with the necessary know-how to manage Google Analytics as if you were born to do it. Google Analytics helps the user to make smarter decisions regarding their website by improving the ROI of marketing campaigns and improving the site to drive more profit.

What you will learn

Day 1:
  • What is digital analytics?
  • How does Google Analytics work?
  • Deriving insights from standard reports
  • Measuring campaigns
  • Composing visitor segments
  • Building a dashboard
Day 2:
  • Best practice for Google Analytics
  • Implementation roadmap
  • Advanced reporting
  • Multi-channel funnels & attribution modelling
  • Debugging

Who should join?

  • Marketing professionals / analysts (digital or online marketeers) or entrepreneurs who want to make data driven decisions to grow their business, spot trends or discover new opportunities
  • Professionals who are new to Google Analytics and need help implementing, start with the ‘essentials’. Day 1 we start from scratch
  • Professionals who want to deepen their knowledge and want to learn how to use GA more efficiently, step in on day2!
  • Professionals (marketeers, project managers, analysts, entrepreneurs, business owners, ...) who want to gain insights and structure in their data, but get lost in the complexity and the possibilities of the tool
  • Professionals looking to hire an analytics expert, enabling them to understand the step by step processes of setting up a Digital Analytics Strategy
  • Professionals or entrepreneurs with a technical or analytical background
  • Not intended for advanced Google Analytics users


  • No experience required for ‘the essentials’ (day 1), basic knowledge required for ‘the advanced part’ (day 2).
  • Bring your own laptop.
  • Of course your organization needs online presence (at least a website or an app), but you don’t need to have a Google Analytics account prior to this course.
  • Your own Google Analytics account is recommended, but not required. If necessary, you’re able to work in a safe MultiMinds sandbox environment. (Please mention when subscribing.)

Practical information


You can book your training spot online, afterwards you’ll receive a confirmation email with the training details and we will send your invoice. Once the invoice is paid we will send you a second confirmation email.

Price: € 990 (excl. VAT)

Special discount: 2 + 1

Bring some colleagues and the 3rd person can follow the training for free!

Course language: English (or Dutch in case all participants speak Dutch)
Training instructor: Certified professional
Included: Course material, excercises, lunch and drinks

Hours: 9am to 5pm
Location: Hertshage 10, Aalst

Non-refundable when cancelled less than 7 days prior to the training.
Cancellation fee is 50% when cancelled 7 to 15 days prior to the training.
Cancellation fee is 25% when cancelled 15 to 30 days prior to the training.
No cancellationfee when cancelled +30 days prior to the training.