Hands on Google Tag Manager

Training day 1: Sun, September 13th 2020
Price per person: €495
Discount: Enroll 3 collegues, pay only for 2

Google Tag Manager is a great solution to manage all analytics in one place. GTM limits the need for adjustments on the server and by using it, it will speed up the process of adding new tracking codes substantially. And the best part is, it’s a free tool!

Tag Management is a great tool to manage all analytics and marketing dependencies in one place. It will minimize the need for adjustments on the server to add new analytics requirements to your website, this will greatly speed up the process of adding new tracking codes.

What you will learn

  • What is Google Tag Manager?
  • Adding GTM to your website
  • Setting up a Google Analytics Tag
  • Different Tags & Trigger examples
  • Variables in Triggers and Tags
  • The Data Layer basics
  • Click Events
  • Custom Events
  • Single Page Applications
  • Basic Ecommerce

Who should join?

  • Marketing professionals (digital marketeer, online marketeer with technical ambitions or hands-on skills, front-end developer, ...) who want to know how to implement GTM and master the data layer
  • Those who are eager to learnhow to embed Tag Manager in theirdaily routine
  • Those who want to make it more efficient and quicker to handle marketing pixels


  • Google Analytics nor Google Tag Manager experience required.
  • The use of Google Analytics in your organization is recommended, but not a must. If necessary, you’re able to work in a safe MultiMinds sandbox environment. (Please mention when subscribing.)
  • Bring your own laptop.
  • Of course your organization needs online presence (at least a website or an app).

Practical information


You can book your training spot online, afterwards you’ll receive a confirmation email with the training details and we will send your invoice. Once the invoice is paid we will send you a second confirmation email.

Price: € 495 (excl. VAT)

Special discount: 2 + 1

Bring some colleagues and the 3rd person can follow the training for free!

Course language: English (or Dutch in case all participants speak Dutch)
Training instructor: Certified professional
Included: Course material, excercises, lunch and drinks

Hours: 9am to 5pm
Location: Hertshage 10, Aalst

Non-refundable when cancelled less than 7 days prior to the training.
Cancellation fee is 50% when cancelled 7 to 15 days prior to the training.
Cancellation fee is 25% when cancelled 15 to 30 days prior to the training.
No cancellationfee when cancelled +30 days prior to the training.