Tag: How-to

29 Apr 2020 — Author: Jens Buelens

6 tips to successfully run experiments

Let’s start by stating the obvious: basing marketing decisions purely on guesses and assumptions is never a good idea. However, some marketers still rely on their feeling and intuition while evaluating alternatives for their website design, call-to-action messages, email content and other sorts of online factors. Instead of just ...

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31 Oct 2019 — Author: Lara Vandooren

What does a Digital Analytics Consultant do at MultiMinds?

Lara is a Digital Analytics Consultant at MultiMinds. She found a job thanks to an enthusiastic acquaintance that believed in the future of digital analytics. We let her speak. ...

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07 Oct 2019 — Author: Sam Van Renterghem

Tracking iframes with Tealium

Figure out how to track iframes with Tealium in a flexible manner. ...

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24 Sep 2019 — Author: Jens Buelens

How to create actionable dashboards in 7 steps

Dashboarding has become more and more common as organizations look for methods to visualize their data in an effective way and gain useful insights. The power of dashboards lies in their ability to present complex information in a visual format through one single interface. They enable the stakeholders to get ...

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06 Sep 2019 — Author: Jens Buelens

The what, why and how of A/B testing

A/B testing can be a very valuable technique to optimize your website and online content. Nowadays all big companies are continuously running A/B tests in order to learn about their audience preferences and enhance the effectiveness of their online efforts. But what are A/B tests? Why do ...

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