Tag: Google Optimize

29 Apr 2020 — Author: Jens Buelens

6 tips to successfully run experiments

Let’s start by stating the obvious: basing marketing decisions purely on guesses and assumptions is never a good idea. However, some marketers still rely on their feeling and intuition while evaluating alternatives for their website design, call-to-action messages, email content and other sorts of online factors. Instead of just ...

read more
06 Sep 2019 — Author: Jens Buelens

The what, why and how of A/B testing

A/B testing can be a very valuable technique to optimize your website and online content. Nowadays all big companies are continuously running A/B tests in order to learn about their audience preferences and enhance the effectiveness of their online efforts. But what are A/B tests? Why do ...

read more