Sharing knowledge is what we do

29 Apr 2020 — Author: Jens Buelens
tags: A/B Test, Testing, Adobe Target, Google Optimize, How-to
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6 tips to successfully run experiments

Let’s start by stating the obvious: basing marketing decisions purely on guesses and assumptions is never a good idea. However, some marketers still rely on their feeling and intuition while evaluating alternatives for their website design, call-to-action messages, email content and other sorts of online factors. Instead of just ...

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11 Mar 2020 — Author: Jens Buelens
tags: Analytics, DMP, Machine Learning
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A short introduction to lookalike modeling

The search for new potential customers can be long and exhausting. Where do you start looking and how do you reach new prospects? And how can you target them in a cost-effective way while maximizing your conversion rate? Imagine just collecting data on your most valuable customers and being able ...

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Israeli, wildly ambitious and very direct

Last week I had the pleasure to join the Chamber of Commerce of East-Flanders (Belgium) on a tech-trip to Israel. Together with 48 Flemish entrepreneurs and academics, we visited different start-ups, established companies, incubators and VCs, a hospital and a university based in and around Jerusalem, Tel Aviv and Haifa. ...

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03 Feb 2020 — Author: Jens Buelens
tags: DMP, CDP, Personalization, Targeting
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DMP vs CDP

Today’s customers interact with your brand across numerous different touch points and leave a significant trace of valuable data in these channels. Modern companies collect this data and turn it into opportunities to attract new customers and create a seamless experience for them across all these touch points. In ...

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31 Oct 2019 — Author: Lara Vandooren
tags: Analytics, How-to, jobs, Marketing, MultiMinds
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What does a Digital Analytics Consultant do at MultiMinds?

Lara is a Digital Analytics Consultant at MultiMinds. She found a job thanks to an enthusiastic acquaintance that believed in the future of digital analytics. We let her speak. ...

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